Customer Advisory Board 2025

CAB 2025 – Three Days of Exchange at Eye Level

Once a year, Pharmakon invites customers to the Customer Advisory Board (CAB) – and turns it into more than a classic business meeting. Instead of PowerPoint marathons and one-way presentations, we focus on personal dialogue, honest feedback, and jointly developed perspectives.

In 2025, the CAB was once again a real highlight: Over the course of three days, there was discussion, presentations, hands-on trials – and, of course, forward thinking.

The event kicked off on Wednesday evening with a relaxed arrival in Glückstadt. During a joint city walk and a cozy dinner in a maritime atmosphere, participants had the chance to start conversations and make connections. Thursday was all about further development: In compact presentations and open discussion rounds, more than 50 new features, modules, and ideas were presented – including new user-focused dashboards, automated processes for prescription management, visit suggestions, or campaign planning, as well as initial AI-powered features to support day-to-day sales activities. All content was jointly discussed, prioritized, and enhanced – a direct contribution to the further development of our roadmap. To wrap up the day, a joint introductory golf session provided movement, exchange, and fresh conversation topics beyond the meeting room. Friday then offered space for deeper discussions: In a practice-oriented workshop, topics such as voice control, AI-powered analytics, target group engagement, and CRM-supported campaign management were explored – carried by an open, constructive spirit.

Thank you for three days full of insights, ideas, and trust

The CAB is a fixed part of our product development – and for good reason: Many modules and functions that are now part of our CRM originated from exactly this format.

We would like to sincerely thank all participants for their openness, feedback, and trust. And we are already looking forward to the next time!