AI in Pharma CRM
Artificial Intelligence in Pharma CRM – jointly developed, practically implemented
Digitalization in pharmaceutical sales has long become reality – and with it, one topic is increasingly coming into focus: Artificial Intelligence (AI). But what can AI actually achieve in Pharma CRM? How can technological possibilities be meaningfully integrated into daily routines – in a way that balances security, data protection, and practical value?
Pharmakon is pursuing this path together with its clients – relying on an approach that prioritizes not only technological aspects but also ethical, practical, and data protection requirements.
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From idea to application – AI with substance
Under the leadership of Tengo Schönecker, a scientifically based study on AI in Pharma CRM was conducted in collaboration with IU International University – with a focus on the use of Large Language Models (LLMs) in sales and marketing contexts.
As part of this research:
• expert interviews were conducted,
• prototypes were developed and tested,
• and refined based on feedback from real users in the pharmaceutical field.
The objective was clear: no technological gimmicks, but AI that offers concrete support – while maintaining data security, anonymization, and practical applicability.
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The result: an AI module that empowers the field force
The first AI-supported module from Pharmakon has now been successfully integrated into a client project. It is available both in the mobile CRM PharmaPilot and in the online version of the Pharmakon CRM platform.
The application supports pharmaceutical sales representatives in:
• targeted preparation for customer appointments,
• receiving tailored recommendations for next steps,
• automatic identification of relevant customer segments.
Data sovereignty always remains with the client. The AI components can be operated either through local hosting or via securely integrated cloud solutions – depending on the company’s infrastructure and preferences.
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Innovation with a sense of proportion – made for medium-sized businesses
Medium-sized pharmaceutical companies in particular often find themselves between pressure to innovate and limited resources. Our response: CRM solutions with integrated AI that don’t aim for flashy effects but deliver real added value – usable, scalable, and secure.
We believe that modern CRM systems don’t have to follow every trend – but should above all do one thing: support people in their work.
That’s why our AI development is not a finished product, but an ongoing dialogue with users: What works? What doesn’t? What is needed?
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Curious?
We offer insights into our current AI development – for example, through a personal live demo or an expert conversation. We look forward to hearing from you! Consultation
